Byron Linnell Edwards is a branding, marketing, and engagement professional whose creative touch and project management skills have been tapped to elevate a number of media entities and celebrity-based initiatives, including BET Networks, Joe Lewis Company, Steve Harvey Foundation, and many more.
The former Manager of Marketing and Influencer Engagement Marketing at Color Of Change, Byron began his career in press and logistics at BET Networks. Having started as a PR Assistant, Byron rose to Press Logistics Manager while building strong relationships throughout music, television, production, and film. Byron continues to apply his creativity and experience to manage influencer and celebrity relationships while developing marketing strategies to build relevant, authentic campaigns that amplify the mission of the organization through his company, Byron Linnell, LLC.
In his spare time, Byron coaches fitness and running, while championing social justice and wellness through initiatives aimed at incorporating diversity within the fitness and running community under his social moniker, Run With B. He is the founder of Wellness For Creatives, a workout collective for creatives, and volunteers with Back On My Feet, the nationwide organization that uses running to revolutionize the way our society approaches homelessness.
BA in Communications, George Mason University (2008)
Digital Marketing; Integrated Marketing Communications, NYU (2009)
Road Runners Club of America Certification (2016)
National Academy of Sports Medicine (2017)